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Journal of Marketing Management, Vol. 19, Iss. 3-4, 2003-04 ,pp. : 459-473

Routledge Ltd

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Consumer choice: between explicit and implicit reference points

By Tarnanidis Theodoros K.   Owusu-Frimpong Nana   Marciniak Ruth  

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Westburn Publishers Ltd

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Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics

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The Effect of Implicit versus Explicit Comparisons on Temporal Pricing Claims

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Marketing Letters, Vol. 10, Iss. 2, 1999-05 ,pp. : 113-124

Springer Publishing Company

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Exploring implicit and explicit attitude toward saving at Islamic bank

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Journal of Islamic Marketing, Vol. 6, Iss. 3, 2015-09 ,pp. : 314-330

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