Author: Jensen Jan Møller Hansen Torben
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.15, Iss.7, 2006-12, pp. : 442-449
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Customer's relative loyalty: an empirical examination
By Roy Sanjit Kumar Butaney Gul T.
Journal of Strategic Marketing, Vol. 22, Iss. 3, 2014-04 ,pp. :
By Mundt Kerry Dawes John Sharp Byron
Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. :