Does brand loyalty influence double jeopardy? A theoretical and empirical study

Author： Bandyopadhyay Subir   Gupta Kunal   Dube Laurette  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.14, Iss.7, 2005-12, pp. : 414-423

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