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Author: Bandyopadhyay Subir Gupta Kunal Dube Laurette
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.14, Iss.7, 2005-12, pp. : 414-423
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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