Author: Sivakumar K.
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.16, Iss.6, 2007-09, pp. : 415-421
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Price-tier competition: an integrative review
By Sivakumar K
Journal of Product and Brand Management, Vol. 9, Iss. 5, 2000-05 ,pp. :
National culture and inter-tier price competition
By Sivakumar K.
Journal of Product and Brand Management, Vol. 23, Iss. 2, 2014-04 ,pp. :