Measuring the brand category through semantic differentiation

By Abbott Marcus   Shackleton John P.   Holland Ray  

Journal of Product and Brand Management, Vol. 17, Iss. 4, 2008-07 ,pp. : 223-234

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using positioning models to measure and manage brand uncertainty

By Ghosh Amit K   Chakraborty Goutam  

Journal of Product and Brand Management, Vol. 13, Iss. 5, 2004-05 ,pp. : 294-302

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product brand differentiation and dual-channel store performances of a multi-channel retailer

By Yan Ruiliang  

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 672-692

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Impact of product differentiation, marketing investments and brand equity on pricing strategies

By Sharma Piyush   Sharma Piyush  

European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. : 760-781

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

By Collins-Dodd C.   Lindley T.  

Journal of Retailing and Consumer Services, Vol. 10, Iss. 6, 2003-11 ,pp. : 345-352

Elsevier

Access to resources Recommend Favorite