Author: Rindell Anne Edvardsson Bo Strandvik Tore
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.19, Iss.6, 2010-09, pp. : 423-431
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Use of Foreign Banks by British Companies
European Journal of Marketing, Vol. 16, Iss. 3, 1993-12 ,pp. :
Journal of Business Ethics, Vol. 60, Iss. 3, 2005-09 ,pp. :