Author： Delassus Véronique Pauwels Descotes Raluca Mogos
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.21, Iss.2, 2012-04, pp. : 117-125
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand equity or double jeopardy?
Journal of Product and Brand Management, Vol. 4, Iss. 1, 1995-01 ,pp. :
Access to resources
Recommend
Brand equity in higher education
By Mourad Maha Ennew Christine Kortam Wael
Marketing Intelligence & Planning, Vol. 29, Iss. 4, 2011-06 ,pp. :
The duality of political brand equity
By Phipps Marcus Brace-Govan Jan Jevons Colin
European Journal of Marketing, Vol. 44, Iss. 3-4, 2010-01 ,pp. :