Brand mergers: examining consumers' responses to name and logo design

Author： Machado Joana César   Vacas-de-Carvalho Leonor   Costa Patrício   Lencastre Paulo  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.21, Iss.6, 2012-09, pp. : 418-427

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