Consumer-based brand equity and top-of-mind awareness: a cross-country analysis

Author: Hakala Ulla   Svensson Johan   Vincze Zsuzsanna  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.21, Iss.6, 2012-09, pp. : 439-451

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Abstract