Author: Katsanis Lea Prevel
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.3, Iss.4, 1994-04, pp. : 5-14
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Hultink Erik Jan Hart Susan
European Journal of Innovation Management, Vol. 1, Iss. 3, 1998-03 ,pp. :
By Halliburton Chris Ziegfeld Agnes
Journal of Marketing Management, Vol. 25, Iss. 9-10, 2009-11 ,pp. :