Innovativeness and price sensitivity: managerial, theoretical and methodological issues

Author： Goldsmith Ronald E Newell Stephen J

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.6, Iss.3, 1997-03, pp. : 163-174

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Understanding price-tier competition: methodological issues and their managerial significance

By Sivakumar K

Journal of Product and Brand Management, Vol. 9, Iss. 5, 2000-05 ,pp. : 291-303

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Wireless communications: applications and managerial issues

By Yen David C Chou David C

Industrial Management & Data Systems, Vol. 100, Iss. 9, 2000-09 ,pp. : 436-443

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents

By Beaudoin Pierre Lachance Marie J Robitaille Jean

Journal of Fashion Marketing and Management, Vol. 7, Iss. 1, 2003-03 ,pp. : 23-30

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Contextual and methodological issues in COO studies

By Bhaskaran Suku Sukumaran Nishal

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 66-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Methodological Issues in the Analysis of Longitudinal Data

By Eisenberg Theodore

Journal of Institutional and Theoretical Economics JITE, Vol. 168, Iss. 1, 2012-03 ,pp. : 54-57

Mohr Siebeck

Access to resources Recommend Favorite