The internationalization of the high fashion brand: the case of central London

Author： Fernie John   Moore Christopher   Lawrie Alexander   Hallsworth Alan  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.6, Iss.3, 1997-03, pp. : 151-162

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

By So Jing Theng   Parsons Andrew Grant   Yap Sheau-Fen  

Journal of Fashion Marketing and Management, Vol. 17, Iss. 4, 2013-09 ,pp. : 403-423

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

By Ismail Ahmed Rageh   Spinelli Gabriella  

Journal of Fashion Marketing and Management, Vol. 16, Iss. 4, 2012-09 ,pp. : 386-398

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internationalisation of the Spanish fashion brand Zara

By Lopez Carmen   Fan Ying  

Journal of Fashion Marketing and Management, Vol. 13, Iss. 2, 2009-05 ,pp. : 279-296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The secret to a fashion advantage is brand orientation

By Brïdson Kerrie   Evans Jody  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 8, 2004-08 ,pp. : 403-411

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fashion designers as business: London

By Malem Wendy  

Journal of Fashion Marketing and Management, Vol. 12, Iss. 3, 2008-07 ,pp. : 398-414

Emerald Group Publishing Ltd

Access to resources Recommend Favorite