Brand association and memory decay effects of sponsorship: : the case of the Australian Formula One Grand Prix

Author： Quester Pascale Farrelly Francis

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.7, Iss.6, 1998-06, pp. : 539-556

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

By Quester Pascale G.

Journal of Marketing Communications, Vol. 3, Iss. 1, 1997-03 ,pp. : 1-20

Routledge Ltd

Access to resources Recommend Favorite

Implicit sponsorship effects for a prominent brand

By Herrmann Jean-Luc Corneille Olivier Derbaix Christian Kacha Mathieu Walliser Björn

European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 785-804

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cost and benefits of sports events tourism: The case of the Singapore Grand Prix

Strategic Direction, Vol. 26, Iss. 8, 2010-01 ,pp. : 9-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Defining brand values through sponsorship

By Alexander Nicholas

International Journal of Retail & Distribution Management, Vol. 37, Iss. 4, 2009-03 ,pp. : 346-357

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES

By Jalleh Geoffrey Donovan Robert J. Giles-Corti Billie Holman C. D'Arcy J.

Social Marketing Quarterly, Vol. 8, Iss. 1, 2002-03 ,pp. : 35-45

Routledge Ltd

Access to resources Recommend Favorite