Author： McGoldrick Peter J Betts Erica J Keeling Kathy A
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.9, Iss.5, 2000-05, pp. : 316-331
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Volatility persistence in asset markets: long memory in high/low prices
Applied Financial Economics, Vol. 11, Iss. 3, 2001-06 ,pp. :
Access to resources
Recommend
Consumer preferences for foreign and domestic products
Journal of Consumer Marketing, Vol. 16, Iss. 2, 1999-02 ,pp. :