Differences between potential, new and experienced e-customers: Analysis of e-purchasing behaviour

Author: Hernández-Ortega Blanca   Jiménez-Martínez Julio   Martín-DeHoyos M. José  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.18, Iss.3, 2008-06, pp. : 248-265

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Abstract