Effects of web experience on consumer choice: a multicultural approach

Author: Constantinides Efthymios   Lorenzo-Romero Carlota   Gómez Miguel A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.20, Iss.2, 2010-01, pp. : 188-209

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Abstract