Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome

Author: Shen Chung-Chi   Chiou Jyh-Shen   Kuo Biing-Shen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.21, Iss.2, 2011-01, pp. : 154-170

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Abstract