The moderating effect of uncertainty-avoidance on overall perceived value of a service purchased online

Author: Sabiote Carmen M.   Frías Dolores M.   Castañeda J. Alberto  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.22, Iss.2, 2012-03, pp. : 180-198

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Abstract