The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance

Author: Julian Craig   O'Cass Aron  

Publisher: Emerald Group Publishing Ltd

ISSN: 1355-5855

Source: Asia Pacific Journal of Marketing and Logistics, Vol.14, Iss.1, 2002-01, pp. : 19-39

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract