Author: D'Souza Clare
Publisher: Emerald Group Publishing Ltd
ISSN: 1355-5855
Source: Asia Pacific Journal of Marketing and Logistics, Vol.15, Iss.1-2, 2003-01, pp. : 27-38
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand choice in gift-giving: recipient influence
Journal of Product and Brand Management, Vol. 11, Iss. 4, 2002-07 ,pp. :
Christmas gift giving involvement
By Clarke Peter
Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. :