Author： LeBlanc Gaston Nguyen Nha
Publisher： Emerald Group Publishing Ltd
ISSN： 1356-3289
Source： Corporate Communications: An International Journal, Vol.1, Iss.2, 1993-12, pp. : 30-38
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Abstract
Investigates the concept of corporate image in intangible services with data collected from 342 customers of a financial institution. Identifies four factors that explain customers' perceptions of image. Highlights the implications for tracking and building corporate image in service firms.
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