Sponsorship returns: the value of naming rights

ISSN： 1356-3289

Source： Corporate Communications: An International Journal, Vol.2, Iss.3, 1993-12, pp. : 101-108

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Value in a multiple perspective view of sports sponsorship

By Davies John Daellenbach Kate Ashill Nicholas J.

International Journal of Sport Management and Marketing, Vol. 3, Iss. 3, 2008-02 ,pp. : 184-200

Inderscience Publishers

Access to resources Recommend Favorite

Sponsorship

By Dean Dianne

Accounting Auditing and Accountability, Vol. 25, Iss. 1, 2011-12 ,pp. : 206-206

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Capital, economic returns and the creation of value

By Groth John C. Byers Steven S. Bogert James D.

Management Decision, Vol. 34, Iss. 6, 1996-08 ,pp. : 21-30

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Naming businesses: names as drivers of brand value

By Alserhan Baker Ahmad Alserhan Zeid Ahmad

Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol. 22, Iss. 4, 2012-07 ,pp. : 329-342

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property

By Hong Jinbae

International Journal of Sport Management and Marketing, Vol. 9, Iss. 1-2, 2011-05 ,pp. : 116-131

Inderscience Publishers

Access to resources Recommend Favorite