Fashion collaboration or collision?: Examining the match-up effect in co-marketing alliances

Author： Ahn SooKyoung   Kim HaeJung   Forney Judith A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.14, Iss.1, 2010-01, pp. : 6-20

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