Brand image inconsistencies of luxury fashion brands: A buyer-seller exchange situation model of Hugo Boss Australia

Author: Matthiesen Insa-Mascha   Phau Ian  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.14, Iss.2, 2010-01, pp. : 202-218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract