Minimizing potential apathy and loss of meaning associated with overuse of popular management terms

ISSN： 1477-7282

Source： Development and Learning in Organizations: An International Journal, Vol.26, Iss.4, 2012-06, pp. : 5-6

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Whose terms? Observations on 'development management' in an English city

By Pinder Richard

Development in Practice, Vol. 9, Iss. 1-2, 1999-02 ,pp. : 159-163

Routledge Ltd

Access to resources Recommend Favorite

Unpicking the meaning of value in key account management

By Pardo Catherine Henneberg Stephan C. Mouzas Stefanos NaudÃž Peter

European Journal of Marketing, Vol. 40, Iss. 11-12, 2006-11 ,pp. : 1360-1374

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Co-ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology

By Buttle Francis A

European Journal of Marketing, Vol. 28, Iss. 8-9, 1994-08 ,pp. : 76-99

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The potential of social media for luxury brand management

By Jin Seung-A Annie

Marketing Intelligence & Planning, Vol. 30, Iss. 7, 2012-10 ,pp. : 687-699

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Technical versus popular language: some reflections on the vocabulary of urban management in Mexico and Brazil

By Rivière d'Arc Hélène

Development in Practice, Vol. 11, Iss. 2-3, 2001-05 ,pp. : 358-363

Routledge Ltd

Access to resources Recommend Favorite