Corporate branding: an exploration of the influence of CRE

Author: Appel-Meulenbroek Rianne   Havermans Dave   Janssen Ingrid   Kempen Anneke van  

Publisher: Emerald Group Publishing Ltd

ISSN: 1479-1048

Source: Journal of Corporate Real Estate, Vol.12, Iss.1, 2010-01, pp. : 47-59

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Abstract