Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networks

Author： Yoshida Takashi   Gotoh Tomohisa   Tomizawa Nobuyuki   Ikeda Ken'ichi  

Publisher： Inderscience Publishers

ISSN： 1740-8865

Source： International Journal of Intelligent Systems Technologies and Applications, Vol.12, Iss.3-4, 2013-09, pp. : 268-282

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