It is emergent: five propositions on the relationship between creative consumers and technology

Author： DesAutels Philip   Salehi-Sangari Esmail   Berthon Pierre   Rabinovich Tamara   Pitt Leyland  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.9, Iss.1, 2014-12, pp. : 72-85

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