Lead users, suppliers, and experts: the exploration and exploitation trade-off in product development

Author: Tsinopoulos Christos   Al-Zu'bi Zu'bi M.F.  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.9, Iss.1, 2014-12, pp. : 6-20

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Abstract