Pirates, mercenaries, scouts and saints: a segmentation approach to understanding digital downloading

Author: Massad Victor J.   Risch Brianna   Tucker Joanne M.  

Publisher: Inderscience Publishers

ISSN: 1750-0664

Source: International Journal of Electronic Customer Relationship Management, Vol.7, Iss.2, 2013-09, pp. : 87-97

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Abstract