Marketing efficiency: a construct to evaluate strategic ICT adoption

Author： Tewari Sumant Kumar   Misra Madhvendra  

Publisher： Inderscience Publishers

ISSN： 1756-0047

Source： International Journal of Business Excellence, Vol.6, Iss.6, 2013-09, pp. : 735-749

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Education as a determining factor in ICT adoption: a case study of ICT SMEs

By Costello Pat   Jackson Martin L.   Moreton Robert  

International Journal of Management Practice, Vol. 6, Iss. 2, 2013-08 ,pp. : 131-152

Inderscience Publishers

Access to resources Recommend Favorite

Issues of ICT adoption amongst SMEs in Nigeria

By Apulu Idisemi   Latham Ann   Moreton Robert  

International Journal of Management Practice, Vol. 6, Iss. 1, 2013-02 ,pp. : 58-76

Inderscience Publishers

Access to resources Recommend Favorite

Strategic knowledge-based marketing

By Kohlbacher Florian  

International Journal of Knowledge Management Studies, Vol. 3, Iss. 1-2, 2009-02 ,pp. : 154-175

Inderscience Publishers

Access to resources Recommend Favorite

Strategic Types of Services and International Marketing

By Valikangas Liisa   Lehtinen Uolevi  

International Journal of Service Industry Management, Vol. 5, Iss. 2, 1994-05 ,pp. : 72-84

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic partnerships and relationship marketing in healthcare

By Wright Gillian   Taylor Andrew  

Public Management Review, Vol. 7, Iss. 2, 2005-06 ,pp. : 203-224

Routledge Ltd

Access to resources Recommend Favorite