An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures: Emotion and Consumer Behavior

Author: Isen Alice M.   Labroo Aparna A.   Durlach Paula  

Publisher: Springer Publishing Company

ISSN: 0146-7239

Source: Motivation and Emotion, Vol.28, Iss.1, 2004-03, pp. : 43-63

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Abstract