Sadness as Pleasure-Seeking Prime and Anxiety as Attentiveness Prime: The “Different Affect–Different Effect” (DADE) Model: Emotion and Consumer Behavior

Author： Raghunathan Rajagopal   Corfman Kim P.  

Publisher： Springer Publishing Company

ISSN： 0146-7239

Source： Motivation and Emotion, Vol.28, Iss.1, 2004-03, pp. : 23-41

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