Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations

By Whalen Peter S.   Boush David M.  

European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 453-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context

By Lehu Jean-Marc  

Journal of Marketing Communications, Vol. 10, Iss. 2, 2004-06 ,pp. : 133-152

Routledge Ltd

Access to resources Recommend Favorite

So Then Why Did You Do It?

By Dunkelberg J.  

Journal of Business Ethics, Vol. 29, Iss. 1-2, 2001-01 ,pp. : 51-63

Springer Publishing Company

Access to resources Recommend Favorite

Why Do College Students Cheat?

By Simkin Mark  

Journal of Business Ethics, Vol. 94, Iss. 3, 2010-07 ,pp. : 441-453

Springer Publishing Company

Access to resources Recommend Favorite

Dividend smoothing when firms distribute most of their earnings as dividends

By Al-Yahyaee K. H.   Pham T. M.   Walter T. S.  

Applied Financial Economics, Vol. 21, Iss. 16, 2011-08 ,pp. : 1175-1183

Routledge Ltd

Access to resources Recommend Favorite