The influence of service quality on gamer loyalty in massively multiplayer online role- playing games

Author: Ya-Ping Chang   Dong-Hong Zhu   Ho Simon Wang  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.39, Iss.10, 2011-10, pp. : 1297-1302

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Abstract