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Journal of Product and Brand Management, Vol. 19, Iss. 6, 2010-09 ,pp. : 452-460

Emerald Group Publishing Ltd

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Factors predicting the effectiveness of celebrity endorsement advertisements

By Silvera David H   Austad Benedikte  

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Celebrity endorsement, brand credibility and brand equity

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European Journal of Marketing, Vol. 45, Iss. 6, 2011-05 ,pp. : 882-909

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The effects of negative information transference in the celebrity endorsement relationship

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Because you're worth it!: Understanding returns on celebrity endorsement

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