The Influence of Negative Information on Purchase Behaviour

Author: Weinberger Marc G.   Lepkowska-White Elzbieta  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.16, Iss.5, 2000-06, pp. : 465-481

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract