"What will 'they' think?": Marketing leakage to undesired audiences and the third-person effect

By Dahlén Micael   Sjödin Henrik   Thorbjørnsen Helge   Hansen Håvard   Linander Johanna   Thunell Camilla  

European Journal of Marketing, Vol. 47, Iss. 11-12, 2013-11 ,pp. : 1825-1840

Emerald Group Publishing Ltd

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A Six Sigma based risk management framework for handling undesired effects associated with delays in project completion

By Tariq Muhammad Usman  

International Journal of Lean Six Sigma, Vol. 4, Iss. 3, 2013-08 ,pp. : 265-279

Emerald Group Publishing Ltd

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Constructing luxury brands: exploring the role of consumer discourse

By Roper Stuart   Caruana Robert   Medway Dominic   Murphy Phil  

European Journal of Marketing, Vol. 47, Iss. 3-4, 2013-03 ,pp. : 375-400

Emerald Group Publishing Ltd

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At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds

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Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. : 1518-1541

Routledge Ltd

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Moving up, down or sideways?: Exploring consumer experience of identity and status incongruence

By Ulver Sofia   Ostberg Jacob  

European Journal of Marketing, Vol. 48, Iss. 5-6, 2014-05 ,pp. : 833-853

Emerald Group Publishing Ltd

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