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Routledge Ltd

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The Marketing Campaign: The British General Election of 2005

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Journal of Marketing Management, Vol. 21, Iss. 9, 2005-11 ,pp. : 1117-1133

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An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

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Marketing in the 2010 British General Election: perspectives, prospect, and practice

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