Order Effects in Customer Satisfaction Modelling

Author： Auh Seigyoung   Salisbury Linda Court   Johnson Michael D.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.3-4, 2003-04, pp. : 379-400

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Modelling customer satisfaction in Telecom New Zealand

By Danaher Peter J   Gallagher Rodger W  

European Journal of Marketing, Vol. 31, Iss. 2, 1997-02 ,pp. : 122-133

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

By Magi A.W.  

Journal of Retailing, Vol. 79, Iss. 2, 2003-01 ,pp. : 97-106

Elsevier

Access to resources Recommend Favorite

Fashion effects on customer satisfaction: an analysis of the Pakistani shoe industry

By Saeed Munazza   Baig Aysha Karamat  

International Journal of Social Entrepreneurship and Innovation, Vol. 2, Iss. 1, 2013-03 ,pp. : 52-66

Inderscience Publishers

Access to resources Recommend Favorite

Service loyalty: The effects of service quality and the mediating role of customer satisfaction

By Caruana Albert  

European Journal of Marketing, Vol. 36, Iss. 7-8, 2002-08 ,pp. : 811-828

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of customer satisfaction measurement: the internal market versus the external market

By Piercy Nigel F  

Marketing Intelligence & Planning, Vol. 14, Iss. 4, 1996-04 ,pp. : 9-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite