The Sociology of Consumption: The Hidden Facet of Marketing

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.5-6, 2004-06, pp. : 509-525

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The facet design approach to the construction of multivariate marketing models

By Hornik Jacob

European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. : 146-157

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Entertainment Marketing and Experiential Consumption

By Hackley Christopher Tiwsakul Rungpaka

Journal of Marketing Communications, Vol. 12, Iss. 1, 2006-03 ,pp. : 63-75

Routledge Ltd

Access to resources Recommend Favorite

Marketing, or the Anthropology of Consumption

By Grafton-Small Robert

European Journal of Marketing, Vol. 21, Iss. 9, 1993-12 ,pp. : 66-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Theory construction and data analysis in marketing communication: A facet analytical approach

By Hornik Jacob Cohen Erik Amar Reuven

Journal of Marketing Communications, Vol. 15, Iss. 1, 2009-02 ,pp. : 35-54

Routledge Ltd

Access to resources Recommend Favorite

Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption

By Jamal Ahmad

European Journal of Marketing, Vol. 37, Iss. 11-12, 2003-11 ,pp. : 1599-1620

Emerald Group Publishing Ltd

Access to resources Recommend Favorite