Emerging Strategies for Sponsorship on the Internet

Author： Drennan Judy C.   Cornwell T. Bettina  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.9-10, 2004-11, pp. : 1123-1146

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer reactions to product placement strategies in television sponsorship

By d'Astous Alain   Séguin Nathalie  

European Journal of Marketing, Vol. 33, Iss. 9-10, 1999-09 ,pp. : 896-910

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The internet, consumer empowerment and marketing strategies

By Pires Guilherme D.   Stanton John   Rita Paulo  

European Journal of Marketing, Vol. 40, Iss. 9-10, 2006-09 ,pp. : 936-949

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Applying event study analysis to assess the impact of marketing communication strategies: the case of sponsorship

By Tsiotsou Rodoula   Lalountas Dionysis  

Applied Financial Economics Letters, Vol. 1, Iss. 4, 2005-07 ,pp. : 259-262

Routledge Ltd

Access to resources Recommend Favorite

Strategies for reducing consumers' risk aversion in Internet shopping

By Tan Soo Jiuan  

Journal of Consumer Marketing, Vol. 16, Iss. 2, 1999-02 ,pp. : 163-180

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of virtual communities on distribution strategies in the internet

By Flavián Carlos   Guinalíu Miguel  

International Journal of Retail & Distribution Management, Vol. 33, Iss. 6, 2005-06 ,pp. : 405-425

Emerald Group Publishing Ltd

Access to resources Recommend Favorite