Author: Kelly Aidan Lawlor Katrina O'Donohoe Stephanie
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.21, Iss.5, 2005-06, pp. : 505-528
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Estimating the Half-life of Advertisements
By Naik P.A.
Marketing Letters, Vol. 10, Iss. 4, 1999-11 ,pp. :