Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics

Author： van der Merwe Rian   Berthon Pierre   Pitt Leyland   Barnes Bradley  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.23, Iss.3-4, 2007-04, pp. : 181-206

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