Identifying the determinants of internal marketing orientation

Author: Naudé Pete   Desai Janine   Murphy John  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.37, Iss.9, 2003-10, pp. : 1205-1220

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract