Complementing intuition: insights on styling as a strategic tool

Author： Person Oscar   Snelders Dirk   Karjalainen Toni-Matti   Schoormans Jan  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.23, Iss.9-10, 2007-11, pp. : 901-916

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