Investing in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian firms

Author： D'Souza Clare   Rugimbana Robert   Quazi Ali   Nanere Marthin G.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.24, Iss.5-6, 2008-07, pp. : 621-635

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