Contemporary marketing practices of consumer and business-to-business firms: how different are they?

Author: Coviello Nicole E   Brodie Roderick J  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.16, Iss.5, 2001-08, pp. : 382-400

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content