The role of disclosure in organized word-of-mouth marketing programs

By Carl Walter  

Journal of Marketing Communications, Vol. 14, Iss. 3, 2008-07 ,pp. : 225-241

Routledge Ltd

Access to resources Recommend Favorite

Word of mouth: understanding and managing referral marketing

By Buttle Francis A.  

Journal of Strategic Marketing, Vol. 6, Iss. 3, 1998-09 ,pp. : 241-254

Routledge Ltd

Access to resources Recommend Favorite

Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning

By Phillips Paul   Halliday Sue Vaux  

Journal of Marketing Management, Vol. 24, Iss. 7-8, 2008-09 ,pp. : 751-770

Routledge Ltd

Access to resources Recommend Favorite

Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

By Abendroth Lisa J.   Heyman James E.  

Journal of Marketing Communications, Vol. 19, Iss. 4, 2013-09 ,pp. : 245-257

Routledge Ltd

Access to resources Recommend Favorite

Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach

By Groeger Lars   Buttle Francis  

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1186-1208

Emerald Group Publishing Ltd

Access to resources Recommend Favorite