Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences

Author： Schilling Martin S.   Schulze-Cleven Paul J.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.25, Iss.5-6, 2009-07, pp. : 571-590

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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